Menu engineering helps you categorize items by popularity and margin to make smarter decisions.

1. Identify star items

Feature popular and profitable items prominently.

2. Improve puzzle items

High-margin but low-selling items need better positioning.

3. Optimize plowhorses

Popular but low-margin items need cost control.

“A good menu strategy increases profit, not just sales.”

4. Reduce dogs

Remove low-performing items to simplify choices.